Meticulously Obscure

The Most Useless App Ever

OR – A Mildly Clever Little Bit Of Marketing

Let’s say you’re an Android app developer, you’ve written a few little things, and you want to get some traffic to them. How would you go about it?

Well, if your name’s Chris Economou you do it by creating an app with an interesting name, leave no details of what it does on its description and hope the intrigue hits home, carrying the thing on virally.

You give the thing a link to your other apps, so it serves as an advert for them, but you don’t let that detract from its main purpose. So… what is its main purpose?

Well, that would be telling. You’ll have to install it yourself, and see if it lives up to its name.

protip: it does.

Still, it’s a novel way of trying to gain attention, and I like it, which is why I’m posting this, and why you’re reading it. It’s a funny old internet!

Steve • 9th June 2011


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