Really, Sony, what the fuck is this shit.
It’s pretty cynical, even by Sony’s usual standards of trying to be Down With The Kids and being street and/or internet. If things have really deteriorated to the point where OMG can be used in legitimate, non-ironic advertising, I really do fear for us all.
Well, as it happens I’m wearing my speculative hat. Don’t be surprised if you see some, all, or none, of these gracing a magazine or internet near you soon: